The world has a lot to learn from a startup that’s trying to create an alternative to conventional packaged food.
In a blog post titled, ‘What’s New With Pastries?’, Foodcart has launched a new online store, offering more than a dozen pastries ranging from chocolate to strawberry to vanilla.
They’re not just for breakfast.
They are for dessert, too, as the brand is looking to make desserts into an essential part of their business model.
The startup is looking for a way to create a marketplace for the creation of delicious, affordable, and healthy snacks.
They’ve raised $50,000 in funding from two angel investors, and plan to open a store in New York in the next couple of months.
“The market for artisan, delicious, organic, healthy snacks is huge and growing rapidly,” founder and CEO Ryan McElwee said in the blog post.
“We want to offer you a better way to enjoy your favorite treats, and bring your loved ones into the world of snacks, too.”
The pastries will be available at Foodcart’s store and in the bakery, but the brand plans to also offer them online as well.
The brand currently sells its pastries in their own store in San Francisco, and in Brooklyn, Brooklyn-based bakery Sausage & Co. has also announced a collaboration with the brand.
“Sausage’s got a really awesome selection of pastries and we wanted to try and take the pressure off of the store,” co-founder and CEO Michael Fucito told Mashable.
“People want to eat their own pastries, but they’re getting sick of the same old same old.
This is something we can bring the customers into.”
In addition to the pastries available in their store, the brand also has plans to offer chocolate and other desserts at its online store.
“Customers can create their own custom flavors for their own unique holiday or special occasion,” McElwes said.
“It’s really fun to create and make delicious desserts and they’re just really fun and fun to make.”
The company is also looking for other opportunities to expand their store in other cities.
“New York is a city that’s always going to be home to the foodie scene,” McElvain said.
“[The] market for vegan, gluten-free, dairy-free and raw food food has exploded.
[Foodcart] can bring that to a whole new level.”
Foodcart is also interested in developing partnerships with other brands and businesses.
“If you want a fresh and delicious snack for your family and friends, we can help,” McEllin said.